Tuesday, February 20, 2018

A24 Films' Best Picture Nominee • Lady Bird • Gets A Mar. 6 Home Entertainment Release Date From Lionsgate Home Entertainment


It is a mystery as to why Lionsgate Home Entertainment continues to short-sheet the A24 Films that they handle for domestic home entertainment release.    

You’d think there would be at least some promotional energy placed behind the launch of DVD and Blu-ray/DVD Combo Pack editions of a film that is nominated for Best Picture, plus Best Director, Best Original Screenplay and two acting Oscar nominations.

But no, if it were not for Amazon.com, the world would be blissfully unaware that director Greta Gerwig’s Lady Bird is headed home on Mar. 6.   That’s right, Mar. 6 … pre-book has probably come and gone and Lionsgate Home Entertainment has yet make an official announcement.   Walt Disney Home Entertainment was out weeks ago with trumpets blaring for Thor: Ragnarok, which also streets on Mar. 6.

Normally, we point fingers at Amazon.com for jumping the gun (get those orders, now!!!!), but last week Lionsgate Home Entertainment did the ho-hum shuffle with another A24 Films release, The Disaster Artist, so we will give Amazon.com a pass on this one.  

Maybe, just maybe, the problem rests with A24 Films … perhaps they can’t get the proper sign-offs through channels and back to Lionsgate Home Entertainment in a timely manner, which leaves the Oscar-nominated producers of Lady Bird — Scott Rudin (eight times nominated for his film productions, with a Best Picture win for No Country for Old Men), Eli Bush and Evelyn O'Neill — to wonder why they can’t get a little respect.   

Are Scott Rudin, Eli Bush and Evelyn O'Neill going to ask questions about the treatment of their film, or maybe the problem actually rests with them?   Will Lionsgate Home Entertainment get all over A24 Films for foot-dragging?  

DVD & Blu-ray Release Report, Ralph Tribbey
Fingers will be pointed, but it looks like Amazon.com is off the blame hook on this one.  The fact that Amazon.com has the information (including bonus features) means that their sales people went around the entire PR process and fed the giant on-line retailer the necessary information to begin the order-taking process (hell of a way to run a railroad).    
   
For the record, Lady Bird arrives with an ARR of 123 days and ticket sales currently stand at $45.2 million.

According to Amazon.com, Lady Bird features commentary from actor-turned-writer/director Greta Gerwig (nominated as both Best Director and for her screenplay), who is joined by cinematographer Sam Levy, plus there is a featurette titled “Realizing Lady Bird.”

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